I’m a zero to one global product marketer.
Current: Group Product Marketing Manager, AI Models and Labs (Google); previously AR 👓
15+ years of product marketing experience across consumer, developer, SMB and enterprise with over a decade in leadership and management positions.
How I think about Marketing
I believe story and product should be interwoven and built together. “Marketing work” should align to the product development process. And it’s all about earning and maintaining product market fit (PMF). I organize the work into four mostly linear focus areas with key questions to be answered:
I spend most of my days focused on how emerging technologies like AI, AR and blockchain can responsibly help people and businesses unlock their potential.
A few work examples
Labs.google
Labs.google is Google’s home for the latest AI experiments. My team oversees product marketing for the group. In 2024 we announced new generative AI tools like ImageFX, VideoFX and MusicFX to help people bring their creative ideas to life with Google’s latest AI models such as Gemini, Imagen and Veo (Google I/O keynote, blog). My team is responsible for all marketing including event and demo activations.
AI models
AI models have the potential to create opportunities — from the everyday to the extraordinary — for people, developers and businesses everywhere. My team oversees product marketing for AI across Google and partners closely with Google DeepMind and Research teams to bring these AI models to market and drive adoption across Google’s products and services. Since late 2023 my team has helped roll out Gemini, Imagen, Veo, Gemma and other AI models (AI model website) — owning or partnering on naming, branding, positioning, go-to-market strategy, creative, messaging and narrative.
Project Starline
Feel like you’re there, together. Project Starline is a technology project from Gogle that combines advances in hardware and software to enable friends, families and coworkers to feel together, even when they're cities (or countries) apart. Imagine looking through a sort of magic window, and through that window, you see another person, life-size and in three dimensions.
In 2021 the project was announced by Sundar Pichai (the CEO of Google) at Google I/O (keynote, blog). My team spearheaded all go-to-market initiatives for the announcement and continues to lead all Marketing initiatives like enterprise marketing and experiential demos for this revolutionary project shaping the “future of work”. It was featured on 60 Minutes in 2023, and in 2024 we announced we would be bringing Project Starline out of the lab and partnering with HP to commercialize the experience.
Augmented reality glasses
Google has called augmented reality the “next frontier of computing”. From 2021 - 2023 I led a team that oversaw product marketing for early AR hardware bets and prototypes. One highlight was creating this emotional video that closed Google I/O in 2022 and demonstrated what happens when we take our advancements in translation and transcription and deliver them in your line of sight in one of the early AR prototypes we’d been testing.
Augmented reality services
Augmented reality (AR) helps you do more with what you see and has the potential to transform the way we play, shop, learn, create and experience the world together. From 2018 - 2023 I built a product marketing team that helped launch and grow some of Google’s first AR products such as AR in Google Search, Live View in Google Maps, Playground in Google Pixel, Google Lens, ARCore and Glass Enterprise 2.
Gorillaz Presents
Augmented reality (AR) can be used as an immersive way to bring fans and supporters closer to art. In December 2021 Google partnered with Gorillaz, the world’s biggest virtual band, to reimagine what’s possible with AR by creating a world-scale, immersive music video in NYC’s Times Square and London’s Piccadilly Circus. My team led all co-marketing for Google. This campaign was honored at the Webbys, Cannes Lion and Tribeca X.
Badges: a personal web3 project
In 2023 I co-created Badges (www.badges.xyz and Instagram) to empower businesses and creators with the tools they need to expand their brand and drive their marketing goals forward with digital collectibles. It was voted #2 web3 product of the week on Product Hunt. I developed the project with Bhargav Patel after meeting on Discord while participating in a remote blockchain hackathon. In mid-2024 we decided to wind down the project.
